15 Comments

  1. Watch Kevin’s entire talk at https://youtu.be/jwXlo9gy_k4

  2. Way to eliminate a business idea

    Let v(b) be price coming out of value based pricing. Let c(b) the price coming out of cost based pricing.

    A business exists iff v(b) > c(b)

    Eliminates a lot of SMB products like Dukaan/Khatabook and others who sold products at prices which completely overlook the value perceived by their customers

  3. Loook at car dealerships selling the same brand. You have no idea what is going on.

  4. @dachimazanashvili4508 April 28, 2025 at 8:18 am

    Bro talked about supply and demand and made it look like it was something else

  5. HBR video on this goes into more detail.

  6. Pricing is always fixed with a mix of both cost and value Pricing model

  7. A whole college level course explained in 30 seconds

  8. Wow!!! Amazing man.
    You had discovered the hot water.

  9. The point of advertising is to 1. Make people aware of your product 2. Make the perceived value of your product as strong and high as possible

  10. I was today years old because the I thought they were both factors and being tona medium. I didn’t know they were two separate things.

    1) Price and cost = incentive to sell (cost plus )
    2) Price and value = incentive to buy (value based pricings )

    I’m surprised it’s works for
    good: tangible = item ( physical item )
    service: act ( cleaning, taxi driver, etc )

    Isn’t a product a good?

  11. @bigfellasfencing7631 April 28, 2025 at 8:52 am

    This is very valuable advice, thank you!

  12. untrue.

  13. @siansroadtonirvana April 28, 2025 at 8:55 am

    Nice

  14. 🎉😮🎉👌simple.

  15. Wow😮

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